How To Resell Tickets On StubHub

Reselling tickets on StubHub can be a lucrative venture if you know how to navigate the platform effectively. Whether you bought tickets for an event you can no longer attend or you’re looking to make some profit, this guide will walk you through every step of the process. We’ll cover setting up your account, listing tickets, managing sales, handling payments, and best practices to maximize your success.

Table of Contents

Getting Started with StubHub

Understanding StubHub

StubHub is one of the largest online ticket resale platforms, allowing users to buy and sell tickets for a wide range of events including concerts, sports, theater, and more. The platform ensures a secure transaction with its FanProtect Guarantee, providing confidence to both buyers and sellers.

Creating an Account

Before you can sell tickets on StubHub, you need to create an account:

Visit StubHub’s Website: Navigate to the StubHub homepage and click on “Sign In” at the top right corner.
Select “Create an Account”: Fill in the required details such as your name, email address, and create a password.
Verify Your Email: Check your inbox for a verification email from StubHub and follow the instructions to verify your account.

Verification Process

Once your account is set up, you need to complete the verification process:

Personal Information: Provide personal details including your address and phone number.
Payment Method: Set up your preferred payment method. You can choose between linking a bank account or a PayPal account.
Identity Verification: For security purposes, StubHub may require additional identity verification through a government-issued ID.

Listing Your Tickets

Navigating to the Sales Page

To list your tickets on StubHub, follow these steps:

Log In to Your Account: Enter your credentials to access your StubHub account.
Go to “Sell”: Click on the “Sell” button located at the top right corner of the page.
Select the Event: Use the search bar to find the event for which you want to sell tickets.

Listing Options

There are two primary ways to list your tickets on StubHub:

Option A: Selling from the Event Page

Find Your Event: Use the search feature to locate the event.
Click “Sell”: On the event page, click the “Sell” button.
Enter Ticket Details: Fill in the required details such as ticket type, seat number, and section.
Set Your Price: Determine the price for your tickets. StubHub provides a pricing tool to help you set a competitive price.
Confirm Details: Review your listing details and click “Create Listing.”

Option B: Listing from Your Orders Page

If you bought the tickets on StubHub, you can list them directly from your orders:

Go to “Orders”: Navigate to the “Orders” section in your account.
Select the Tickets: Find the tickets you want to resell and click “Sell.”
Follow the Prompts: Enter the necessary details and confirm your listing.

Entering Ticket Details

When listing your tickets, ensure you provide accurate details:

Event Information: Include the event name, date, and time.
Ticket Type: Specify whether the tickets are electronic, mobile, or physical.
Seat Details: Provide seat numbers and sections.
Pricing: Set a price that reflects current market trends.

Setting the Price

Pricing your tickets correctly is crucial to making a sale. Here are some tips:

Use StubHub’s Pricing Tool: This tool uses market data to suggest optimal pricing.
Check Competitor Prices: Look at similar listings to gauge the going rate.
Consider Timing: Prices can fluctuate based on demand as the event date approaches.

Managing Your Listings

Editing Listings

You can modify your listing details even after it’s live:

Go to “Listings”: In your account, navigate to the “Listings” section.
Select the Listing: Click on the listing you want to edit.
Update Details: Make the necessary changes and save them.

Monitoring Sales

StubHub provides tools to help you track your sales performance:

View Listing Analytics: See how many views your listing is getting.
Adjust Prices: If your tickets aren’t selling, consider lowering the price.

Promotional Options

Increase your tickets’ visibility by using StubHub’s promotional tools:

Featured Listings: Pay a fee to have your listing appear at the top of search results.
Promotions and Discounts: Offer discounts to attract buyers.

Handling Sales and Transfers

Sale Confirmation

When your tickets sell, you’ll receive a confirmation email. Here’s what to do next:

Check Your Email: Look for the sale confirmation and follow the instructions.
Prepare for Delivery: Depending on the ticket type, prepare them for delivery.

Ticket Delivery Methods

Different types of tickets require different delivery methods:

Electronic Tickets (PDF): Upload the PDF file to StubHub.
Mobile Transfer: Transfer tickets via the mobile app.
Physical Tickets: Ship the tickets using a courier service.

FanProtect Guarantee

StubHub’s FanProtect Guarantee ensures that both buyers and sellers are protected. This guarantee covers issues like fake tickets and event cancellations, providing peace of mind for all parties involved.

Getting Paid

Payment Timeline

StubHub typically releases payments 5-8 business days after the event. Here’s what you need to know:

Payment Methods: Payments can be received via bank deposit or PayPal.
Setting Up Payment: Ensure your payment details are correctly set up in your account.

Resolving Payment Issues

If you encounter any issues with receiving payments:

Contact Support: Reach out to StubHub’s customer service for assistance.
Check Payment Details: Verify that your bank or PayPal information is accurate.

Best Practices for Maximizing Sales

Timing Your Listings

List your tickets at the optimal time to maximize sales:

Early Listings: For popular events, list tickets as soon as possible.
Last-Minute Sales: For less popular events, consider waiting until closer to the event date.

Market Research

Use market data to inform your pricing and listing strategy:

Historical Data: Look at past sales for similar events.
Current Trends: Monitor current listings and adjust prices accordingly.

Customer Communication

Maintain good communication with buyers:

Respond Promptly: Answer any questions from potential buyers quickly.
Provide Clear Information: Ensure your listing is detailed and accurate.

Legal and Ethical Considerations

Legal Restrictions

Ticket resale laws vary by region. Be aware of the regulations in your area:

State Laws: Check the legal requirements for ticket resale in your state.
International Regulations: If selling tickets for events in other countries, research the local laws.

Ethical Selling

Maintain ethical practices in your ticket resale business:

Fair Pricing: Avoid excessively high markups.
Honest Listings: Ensure all information in your listings is accurate.

Advanced Tips and Strategies

Using Multiple Platforms

Expand your reach by listing tickets on multiple platforms:

SeatGeek: Another popular ticket resale site.
Vivid Seats: Known for its user-friendly interface.
TickPick: Offers a no-fee ticket buying experience.

Investing in High-Demand Events

Focus on buying tickets for high-demand events to maximize profit:

Sold-Out Shows: Tickets for sold-out concerts and sports events are highly sought after.
Popular Artists and Teams: Invest in tickets for well-known artists and successful sports teams.

Scaling Your Business

Grow your ticket resale operation over time:

Start Small: Begin with a few tickets to learn the ropes.
Reinvest Profits: Use your profits to buy more tickets.
Network Building: Develop relationships with other sellers and ticket providers.

Troubleshooting Common Issues

Account Problems

Resolve login issues and account suspensions:

Reset Password: Use the “Forgot Password” feature if you can’t log in.
Contact Support: Reach out to StubHub for help with account suspensions.

Listing Removal

Understand why your listing might be removed and how to fix it:

Violation of Policies: Ensure your listings comply with StubHub’s policies.
Incorrect Information: Double-check all details before listing.

Buyer Complaints

Handle disputes and maintain a good reputation:

Prompt Resolution: Address buyer complaints quickly and professionally.
Provide Documentation: Keep records of all transactions and communications.