Is it Safe to Buy Tickets on Viagogo? Everything You Need to Know

When it comes to buying tickets for concerts, sports events, theater shows, or festivals, one often considers using online marketplaces like Viagogo. However, questions about the safety and reliability of such platforms frequently arise. This article dives into the various aspects of buying tickets on Viagogo, addressing concerns and providing tips for a secure purchase.

Understanding Viagogo: An Overview

What is Viagogo?

Viagogo is a global online ticket marketplace operating in over 160 countries. Founded in Switzerland in 2006 and expanding to the UK in 2009, Viagogo provides a platform where individuals and professional sellers can resell tickets for various events. Users can search for tickets across a wide range of events, compare prices from different sellers, and make purchases directly through the site.

How Viagogo Works

Viagogo acts as an intermediary between ticket buyers and sellers. Sellers list their tickets with an asking price, and Viagogo adds a commission on top of this price. Once a buyer makes a purchase, they receive digital tickets via email, which can be used at the event gate. Viagogo charges service fees and delivery fees, typically ranging from 10-25% of the total ticket cost.

Evaluating Safety and Legitimacy

Is Viagogo Legit?

Viagogo is a legitimate ticket marketplace, officially recognized by regulatory bodies such as the Advertising Standards Authority (ASA) and the Competition and Markets Authority (CMA) in the UK. The platform has been operational for over a decade and complies with regulations to ensure consumer protection. However, legitimacy doesn’t always equate to a flawless experience, and users should be aware of potential issues.

Viagogo’s Guarantee and Customer Protection

Viagogo offers a 100% Buyer Guarantee, promising a full refund in the event of a cancellation or if the tickets are invalid. This guarantee aims to provide reassurance to buyers, although some customers have reported difficulties in obtaining refunds. To claim a refund, buyers may need to provide proof of ticket issues, such as event rejection due to invalid tickets.

Pros and Cons of Using Viagogo

Advantages of Buying Tickets on Viagogo

• Wide Selection of Tickets: Viagogo offers a vast array of tickets for events worldwide, making it easier to find tickets for sold-out shows or last-minute plans.
• Secure Payment Methods: The platform uses secure payment methods, ensuring that transactions are protected.
• Customer Service: Viagogo provides customer support to assist with any issues that may arise during the ticket purchasing process.

Drawbacks and Risks

• High Fees: Viagogo’s service and delivery fees can significantly increase the total cost of tickets.
• Hidden Costs: Some users have reported hidden fees that are not immediately apparent at the time of purchase.
• Ticket Authenticity Issues: There have been instances of buyers receiving invalid or duplicate tickets, leading to entry problems at events.
• Refund Difficulties: While Viagogo promises refunds, some customers have faced challenges in obtaining their money back for invalid or non-delivered tickets.

User Experiences and Reviews

Positive Customer Feedback

Many users have successfully purchased tickets on Viagogo without issues, praising the platform for its extensive selection and secure transactions. Customers have also highlighted the user-friendly interface and the availability of tickets for high-demand events.

Negative Customer Feedback

Conversely, there are numerous reports of negative experiences, including:

• Non-Delivery of Tickets: Some buyers have not received their tickets in time for the event.
• Invalid Tickets: Instances of receiving tickets that were not accepted at the venue.
• High Fees: Complaints about the high service and delivery fees, which can sometimes double the ticket price.
• Poor Customer Service: Difficulty in resolving issues and obtaining refunds through customer support.

Safety Tips for Buying Tickets on Viagogo

How to Avoid Common Pitfalls

• Ensure Ticket Authenticity: Verify the authenticity of tickets by checking seller ratings and reviews. Look for detailed ticket information such as row and seat numbers.
• Understand Fees: Be aware of all fees associated with the purchase, including service and delivery fees, to avoid unexpected costs.
• Check Event Restrictions: Ensure you are aware of any event-specific restrictions, such as age limits or entry requirements.

Best Practices for a Secure Purchase

• Buy Early: Purchasing tickets early can help avoid last-minute price hikes and limited availability.
• Opt for E-Tickets: Choose e-tickets or instant download options to ensure timely delivery.
• Keep Records: Maintain records of all transactions, communications with sellers, and any confirmation emails from Viagogo.

Alternatives to Viagogo

Comparison with Other Ticket Marketplaces

• StubHub: Known for secure transactions and comprehensive buyer protection, StubHub is a popular alternative with a robust guarantee policy.
• SeatGeek: Offers price comparisons and user-friendly features, making it easy to find affordable tickets.
• Ticketmaster Resale and Ticket Network: These platforms provide reliable alternatives with established reputations and protective buyer policies.

Additional Alternatives

• Eventbrite: Often used for smaller events, providing secure ticket purchasing options.
• Vivid Seats: Offers a similar marketplace with buyer guarantees and a user-friendly interface.
• Local Classifieds: Platforms like Craigslist can be used with caution, ensuring face-to-face transactions for ticket exchanges.

Final Verdict: Is Viagogo a Safe Choice?

Balancing the Pros and Cons

Buying tickets on Viagogo can be a safe and convenient option if buyers take necessary precautions. The platform offers a wide selection of tickets and secure payment methods, but high fees and potential issues with ticket authenticity should be considered. For those seeking alternatives, platforms like StubHub and SeatGeek may offer more reliable options with better buyer protection.

Situations Where Viagogo is a Good Option

• Last-Minute Purchases: When tickets for an event are sold out on primary platforms, Viagogo can provide last-minute options.
• International Events: Viagogo’s global reach makes it easier to find tickets for events in different countries.
• Sold-Out Shows: For high-demand events where tickets are sold out, Viagogo can be a valuable resource.

Scenarios Where Alternative Platforms May Be Preferable

• Lower Fees: Platforms like SeatGeek may offer lower fees and better price comparisons.
• Guaranteed Authenticity: StubHub’s strong buyer protection policies may provide more peace of mind regarding ticket authenticity.
• Better Customer Service: Some alternatives may offer more responsive and helpful customer service experiences.

Additional Tips for Safe Online Ticket Purchases

Verify the Website’s Legitimacy

Always ensure that the website you are purchasing from is legitimate. Look for security certificates, read reviews, and check for contact information.

Use Secure Payment Methods

Avoid paying with cash or wire transfers. Use secure payment methods like credit cards or PayPal, which offer buyer protection.

Read the Fine Print

Before finalizing any purchase, carefully read the terms and conditions, refund policies, and any fine print related to the tickets.

Contact the Seller Directly

If possible, contact the seller directly to ask any questions about the tickets. This can help verify the legitimacy of the seller and the tickets.

Monitor Event Changes

Keep an eye on any changes to the event, such as date or venue changes, which could affect the validity of your tickets.

Consider Insurance

Some ticket marketplaces offer insurance options that can protect your purchase in case of unforeseen circumstances like event cancellations.

Conclusion

While Viagogo offers a convenient platform for purchasing tickets to a variety of events, it’s important to be aware of the potential risks and take steps to protect yourself. By following the tips and best practices outlined in this article, you can make informed decisions and enjoy your event experiences without unnecessary stress.