How to Resell Eventbrite Tickets: A Complete Guide
Reselling Eventbrite tickets can be a great way to recoup costs if you can’t attend an event, or even turn a profit if you have an in-demand ticket. This guide will walk you through the steps of reselling your Eventbrite tickets effectively and legally.
Eventbrite’s Resale Policy
Eventbrite’s Stance on Ticket Resales
Eventbrite allows ticket transfers, which can be used for resale purposes. However, the ability to transfer tickets depends on the event organizer’s settings. Always check the event’s ticket policy to ensure you can transfer your tickets.
Legal Considerations
Before you resell your tickets, it’s crucial to be aware of local laws regarding ticket resale. Some areas have strict regulations on how and where you can resell tickets, and you need to comply with these to avoid any legal issues.
Methods for Reselling Eventbrite Tickets
Using Eventbrite’s Platform
Eventbrite does not directly support ticket resale but offers a ticket transfer feature. You can use this feature to transfer your ticket to the new buyer’s name, ensuring a smooth transaction.
Secondary Marketplaces
Several secondary marketplaces facilitate ticket resale:
- StubHub: A popular platform with buyer guarantees and secure payment options.
- SeatGeek: Known for its user-friendly interface and comprehensive listing options.
- Viagogo: Offers global reach and extensive event listings.
Social Media and Forums
Using social media platforms like Facebook and Twitter, as well as forums like Reddit, can be effective for reselling tickets. Look for event-specific groups or local buy/sell communities where you can post your listing.
Steps to Resell Your Eventbrite Tickets
Step 1: Check Transferability
Before listing your tickets for resale, confirm that they are transferable. This information can typically be found in the ticket details on your Eventbrite account.
Step 2: List Your Tickets
Once you’ve confirmed transferability, choose a platform for your listing. If using a secondary marketplace, create a detailed listing that includes:
- Event name and date
- Ticket type (e.g., general admission, VIP)
- Seating location, if applicable
- Any restrictions or additional details
Step 3: Set a Price
Research similar listings to set a competitive price. Consider the demand for the event and the original ticket price to find a balance that will attract buyers without underselling yourself.
Step 4: Promote Your Listing
To maximize visibility, promote your ticket listing on multiple platforms:
- Post in relevant social media groups
- Share on your personal profiles
- Use hashtags related to the event and location
Tips for Successful Reselling
Accurate Descriptions
Ensure your ticket listing is detailed and accurate. Include all relevant information about the event, seating, and any restrictions.
Fair Pricing
Avoid overpricing your tickets. Potential buyers are less likely to purchase if the price is significantly above face value, especially if there are other options available.
Timely Communication
Respond quickly to inquiries from potential buyers. Prompt communication can make the difference between a successful sale and a missed opportunity.
Using Eventbrite’s Transfer Feature
How to Transfer Tickets
- Log in to your Eventbrite account.
- Navigate to “Tickets” and select the ticket you want to transfer.
- Choose the “Transfer” option and enter the new attendee’s information.
- Confirm the transfer.
Benefits of Transferring
Transferring tickets directly through Eventbrite ensures that the new ticket holder has valid and verifiable tickets, reducing the risk of fraud.
Avoiding Scams
Verified Platforms
Use verified and reputable platforms to list and sell your tickets. Platforms like StubHub offer guarantees and protection for both buyers and sellers, reducing the risk of scams.
Secure Payments
Ensure that you receive payment securely. Avoid accepting checks or wire transfers; use secure payment methods like PayPal or the payment systems integrated into secondary marketplaces.
Maximizing Your Resale Potential
Timing Your Sale
Sell your tickets at the right time. Tickets are often in higher demand as the event date approaches, especially for popular events. However, selling too close to the event might limit your buyer pool.
Enhancing Visibility
Enhance the visibility of your ticket listings by using keywords, promoting on multiple platforms, and sharing in relevant communities. The more people see your listing, the higher the chances of a successful sale.
Case Studies and Examples
Successful Resellers
Many successful resellers use a combination of strategies to maximize their profits. For example, they might buy tickets to highly anticipated events and resell them as the event date nears and demand increases. They also use multiple platforms to reach a wider audience.
Common Pitfalls
Some common mistakes made by resellers include overpricing tickets, failing to verify the transferability of tickets, and poor communication with buyers. Learning from these mistakes can help you become a more successful reseller.
Advanced Strategies for Reselling Eventbrite Tickets
Bundling Tickets
If you have multiple tickets for the same event, consider bundling them together. This can attract buyers looking for group purchases, especially for events like concerts or sports games.
Utilizing Analytics
Use analytics tools provided by resale platforms to understand market trends and demand. This can help you price your tickets more effectively and time your sales better.
Building a Reputation
Consistently providing good service and accurate listings can help you build a reputation as a reliable ticket seller. Positive reviews and ratings on resale platforms can boost buyer confidence and lead to more sales.
Networking with Other Resellers
Networking with other ticket resellers can provide valuable insights and tips. Joining online communities and forums can help you stay updated on market trends and best practices.
FAQs about Reselling Eventbrite Tickets
Is it legal to resell Eventbrite tickets?
Yes, it is legal to resell Eventbrite tickets, but you must comply with local laws and the event organizer’s policies.
Can I resell free Eventbrite tickets?
Free Eventbrite tickets can generally be transferred to another person, but reselling them for profit might violate the event organizer’s terms.
What should I do if my ticket transfer is not allowed?
If ticket transfer is not allowed, contact Eventbrite support or the event organizer to discuss your options. Sometimes exceptions can be made.
Conclusion
Reselling Eventbrite tickets can be a straightforward process if you follow the right steps and use the appropriate platforms. By understanding Eventbrite’s policies, using secure marketplaces, and promoting your listings effectively, you can ensure a successful resale process. With careful planning and strategic marketing, you can maximize your resale potential and achieve your goals.
